An interative digital billboard in Sydney’s Kings Cross.

Virgin Media Gamepad Fortnite takeover to mark the launch of Fortnite Battle Royale Chapter 5 Season 4: Absolute Doom

Snapforward is a Snapchat event hosting 90 guests at Mitchelton Estate in Nagambie, Victoria. This event included 60 key clients of the brand and 30 top Snap executives from around the world.

Each year, Logitech unveils new products across its four brands: Logitech, Logitech Gaming, Ultimate Ears, and Personal Workspace. This five day event includes tailored presentations for key retailers, alongside networking sessions, panel discussions, and a launch party for prominent clients and creators.

In response to rising living costs, I led a creative initiative to reposition Vinnies in Queensland's market, focusing on their $5 Finds. As op-shopping gains traction, we aimed to counter doubts about value with a vibrant, always-on social approach.

Kaspa was a ghost kitchen concept I helped roll-out.

A branding, signage and print project I completed for Lazy Suzie, an Malaysian hawker bar in Darlinghurst, Sydney.

I invented the world’s first Havaianas vending machine.

Havaianas had a big problem at the warehouse. Too many red thongs.

I projected managed the design and production of new retail stands for the brand Havaianas.