McDONALD’S X SQUIDGAMES

I was responsible for the design and roll-out of OOH assets for the recent Netflix and McDonald’s collaboration for the 2025 season 2 of Squidgames. This rollout was featured throughout Sydney CBD, namely Central Station, Martin Place, Haymarket, Newtown and Paddington.

All photos shot by me. I did not artwork the staircase design.