Melbourne’s GPO

During my tenure at Gloss Creative in Melbourne, I had the privilege of working with the prestigious Melbourne's GPO building, my largest and most exciting client. Our mission was to breathe new life into this heritage retail precinct by crafting compelling activation that would entice and captivate shoppers.

One of my most exhilarating projects was the "Dressed Best with Stevie Dance" activation, which I conceptualized and brought to life with my own hands. Immersed in the creative process, I designed and produced the entire activation, ensuring every detail reflected the essence of the brand and the building's historical charm.

To create a mesmerizing experience, I orchestrated the use of acrylic display boxes that showcased curated fashion pieces. To infuse a touch of mystique and allure, I wove hundreds of meters of rope into stunning art installations that adorned the space.

Intriguing projections were strategically placed throughout the building, transforming its grand interiors into a mesmerizing canvas that came alive with immersive visuals and storytelling. The activation served as a tribute to the building's rich history while captivating modern-day shoppers and igniting their curiosity.

The "Dressed Best with Stevie Dance" activation became a resounding success, attracting visitors in droves and garnering praise from both clients and the public. It was a testament to the power of creativity and dedication, a project that I cherish as a crowning achievement in my career.

As I reflect on my time in Melbourne and the invaluable experiences at Gloss Creative, the memories of this remarkable activation at Melbourne's GPO building remain etched in my heart. The opportunity to breathe life into such an iconic space and create unforgettable experiences was a journey that fueled my passion for the art of immersive storytelling and experiential design.

All photos shot by me.