Logitech

Each year, Logitech unveils new products across its four brands: Logitech, Logitech Gaming, Ultimate Ears, and Personal Workspace. THE five day event includes tailored presentations for key retailers, alongside networking sessions, panel discussions, and a launch party for prominent clients and creators.

I was engaged to design the SHOWCASE24 identity and all the elements of production for the event. Incorporating the theme and tagline of “Step into the Logiverse” to guide the design aesthetic. I explored visuals of metaverses, matrixes and multi-dimensions to create a unique immersive experience. Other key deliverables were:

• 370 page Keynote presentation

• Invitations, flyers, posters and EDMs

• Merch including screenprinted t-shirts and totes

• Coffee cart, coffe cups and custom donuts

• Digital signage across a number of formats including new Samsung transparent OLED screens

• Oversaw the animation of the identity to be sued across LED screens throughout the venue

The event space at Harry the Hirer Melbourne hosted 20 Keynote sessions, a product display studio, and various events for Logitech. Guests were invited to "Step into the Logiverse" and explore the next frontier of technological innovation. Each day consisted of 3-4 sessions where Logitech's category leaders delivered two-hour keynote presentations in a state-of-the-art studio. Afterward, attendees entered the product reveal studio to enjoy drinks and refreshments with the company's sales and executive teams.

I also designed the identity and visuals for a Sustainability Panel discussion featuring representatives from Logitech, Microsoft, and Samsung, focusing on sustainability and remote working. This session was live-streamed nationwide, reaching a broad audience. The five-day event culminated in transforming the keynote studio into a vibrant cocktail party, complete with entertainment, food and drink vendors, and interactive games. This closing event attracted 150 creators, clients, and Logitech team members from across Australia and their headquarters in Zurich.