SNAPCHAT

Snapchat WANTED to enhance its cultural relevance and strengthen relationships with Key Opinion Influencers in the Australian and New Zealand markets.

In 2024, I designed the collateral for their key marketing event, Snap Forward. The three-day retreat style event at Mitchelton Estate in Nagambie, VIC included 60 key clients of the brand and 30 top Snap executives from around the world.

I was responsible for the conception and design of:

• 24-page program booklet

• Lunch and dinner menus

• Fold-out venue map

• Postcards

• Wayfinding signage

• Merch

• Screens for the talks

The program featured speaker sessions delivered by Snap leaders, including CEO and founder Evan Spiegel and global CMO Colleen DeCourcy, as well as international and Australian renowned guest speakers like Jon Evans (Uncensored CMO Podcast) and Que Minh Luu (Netflix). The program also included vineyard dinners, cellar parties, and ice bath challenges, all designed to foster connection and personal growth.