FORTNITE x MARVEL

As the lead designer on this project, I helped transform the Virgin Media Gamepad at London’s O2 Arena into an immersive, real-life version of Castle Doom to celebrate the launch of Fortnite Battle Royale: Chapter 5 Season 4. Drawing inspiration from the iconic lair of MARVEL’s Doctor Doom, I created a visually striking environment complete with full venue facade wrap, internal screens, and Doctor Doom’s sigil.

The project included the design and execution of Doctor Doom’s throne, brought to life as a centerpiece at The O2 during the August bank holiday. The event featured popular gamers like Miniminter and Talia Mar, who livestreamed from the space, engaging the gaming community.

My responsibilities covered the full creative concept, environmental design, and collaboration with production teams to bring this unique experience to life. The activation ran from 23 August to 22 September 2024, offering O2 and Virgin Media customers the chance to experience the space and participate in live gaming events.