Ironmark

I worked with Indigenous-owned construction company Ironmark, helping them to pivot during Covid to designing and manufacturing affordable, sustainable housing in the form of Tiny Homes.

I took care of all branding, photography, video, marketing and production of collateral. I sought out opportunities like securing spots at the 2022 Tiny Home Expo and Royal Easter Show. I helped form partnerships with local suppliers and land owners like Tatler Wines to develop an AirBnB deal.

I engaged an Aboriginal artist to hand paint a traditional scene depicting the symbol for ‘resting place’. This would form the basis of Ironmark Tiny Homes new logo. I then digitised her work and added the wordmark over the top. I was able to then seperate the dot work to simplify the logo down to just the symbol and wordmark, but also incorporate the other dot work into the branding across print, web, ads, vehicle graphics, uniforms etc. I also worked with the group to achieve ISO accreditation and hire specialist new staff.

Tasks:

• Logo design

• Brand Guidelines

• Production - fence mesh, brochures, flyers, vehicle graphics, uniforms etc

• Merchandise design

• Website

• Photography

• Video

• Marketing

• Social Media ads and content

• Partnerships

• Printed collateral - design, photography, copywriting

All photos and video shot by me. Edited by Chris Ramirez.